Strategic Perspectives and 2025 Trends

October 9, 2024

Notes:

Fascinating perspectives were shared such as the example Microsoft Copilot adoption within the Enterprise is going from initial trials to emerging trends.
Data center builds are increasingly challenged by power, weight, cooling, and geometric concerns as well as GPU server manufacturer competency and certification of the talent that will be servicing liquid cooled systems, immersion cooled systems, and the business tradeoffs must be considered.
Diverse points of view were debated on the merits of where marketing use of GenAI and budgets for connected TV (CTV) will stabilize in 2025.
- If you’re overseeing budgets for CTV ads, what demands are you making for quality?
- Does CTV ads truly enable increasing targeted segmentation?
- Will CTV need to embrace outcome based pricing?
Vendors across SaaS and traditional private cloud ISVs are being squeezed when attempting to bundle AI features
- The trial (freemium) approach is worth asking before accepting new pricing.
- Without clear demonstrable trials that produced easily recognized value, avoid the trap of overbuying.
- Customer success management of AI features has become art and science of value engineering.